McDonald’s Open Mouth, Inserts Clown Foot (Again)
McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant...
View Article5 C’s of an Effective Crisis Communications Team Member
The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization. The post 5 C’s of an Effective Crisis...
View ArticleSnapchat Shows (Again) Why Brands Need to Be On Its Platform
The Snapchat social media platform has grown to become a major player in the content distribution game. The post Snapchat Shows (Again) Why Brands Need to Be On Its Platform appeared first on PRNEWS.
View ArticleMcWhopper PR Stunt Gives Burger King a Boost
Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait. The post McWhopper PR Stunt Gives Burger King a Boost...
View ArticleDelayed Call: SEC Whacks Former McDonald’s CEO and Company, Transparency...
You thought the McDonald's-CEO Stephen Easterbrook PR crisis was finished in 2021 with a claw-back settlement. Well, not quite. The SEC added an exclamation point to it, emphasizing corporate...
View ArticlePR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s
The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald's took a hit for an old PR crisis. The post PR Roundup: Hamlin Well, Royal Book Leaks, No Happy...
View ArticleTop Tips: How to Navigate a Negative Viral Trend
Inspired by the McDonald's response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral? The post Top Tips: How to...
View ArticleThe Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable...
“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in...
View ArticlePR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational...
PR Roundup looks at the communications responses of McDonald's after several chaotic appearances in the news, Google's ban on political ads and a new report on how different generations respond to...
View ArticlePR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
This week's PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald's E. coli response and a notable Halloween campaign that channels a famous scream...
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